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Uncover the Ultimate Podcasts for Senior Marketers

By Tom Seest

Discover the Top Podcast Picks Of Senior Marketers

At GettingOlderNews, we help people who want to learn more about aging and anti-aging.

Your podcast could benefit from having guest appearances by popular influencers on its guest list; their social media promotion of each episode will provide potential listeners with invaluable social proof and make them feel part of something bigger than themselves.
Make sure that the network you partner with is transparent with their podcast numbers to both advertisers and subscribers, which demonstrates they have an engaged listenership.

Discover the Top Podcast Picks Of Senior Marketers

Discover the Top Podcast Picks Of Senior Marketers

How Do Top Marketers Promote Their Favorite Podcast on Linkedin?

According to a recent survey conducted by LinkedIn, over one-third of surveyed users claim they listen to podcasts. Further, only 8% said they didn’t understand what podcasting was.
That is an impressive stat and certainly worthy of being mentioned in your marketing plan, yet there are numerous considerations before choosing LinkedIn as an avenue for the promotion of your podcast.
Start by crafting engaging content that stands out in your feed, which may require some creative thought but doesn’t have to be difficult or expensive. For instance, creating short video clips from audio segments of your podcast and then sharing them on platforms with text overlay will make content easy to consume while providing context to its episode.
Your content should include a call to action that encourages listeners to learn more or subscribe. This could be anything from linking directly to your website, creating a dedicated podcast channel on iTunes or Spotify or tapping Apple Podcasts for podcasts as an app, etc. When creating your call to action keep in mind the reason people use each platform differently; Twitter tends to serve more as an information feed while LinkedIn caters more towards networking and professional development.
Encourage social interaction via your posts in order to enhance listener engagement. This could take the form of asking a question or polling your audience, as well as inviting listeners to join your live video call, interview, webinars etc.
Sprout Social found that 71% of LinkedIn users consider it to be an authoritative source for business content; further, as this platform caters more towards professional development, LinkedIn presents an ideal place for reaching business leaders.
Start planning your LinkedIn marketing campaigns by setting SMART goals: Specific, Measurable, Achievable, Realistic and Timely. This will enable you to determine what tactics to pursue as well as track their progress over time.

How Do Top Marketers Promote Their Favorite Podcast on Linkedin?

How Do Top Marketers Promote Their Favorite Podcast on Linkedin?

Which Social Media Platform is the Favorite for Senior Marketers to Share Podcasts?

Duct Tape Marketing is an agency, book, and podcast dedicated to small businesses. Each episode offers marketing lessons from experts on various subjects–ranging from social media posts writing advice to expanding your business growth strategies. Episodes typically last less than an hour making them easy for entrepreneurs with busy lives to listen in on! Plus they cover topics from writing social media posts effectively to expanding a company.
Podcasting can be an excellent way of spreading the word about your business and connecting with your target audience, while simultaneously educating employees and building company culture. But in order for it to reach as many listeners as possible, effective promotion must take place; there are various strategies on Twitter available for doing this.
One effective way of promoting your podcast on Twitter is through creating teaser clips. These can take various forms, from using visual graphics with quotes from an episode to posting audio snippets – this way you’ll tempt more listeners into listening to full episodes!
Twitter offers another effective means of promoting your podcast by creating a branded hashtag, which will link all episodes together and make searching simpler for listeners. Furthermore, tools like Wavve can convert podcast episodes into videos with waveform animations and images which can then be shared via social media channels like Facebook.
Your podcast can also benefit from participating in online discussions through Twitter, Reddit, Facebook groups and Instagram conversations. By joining these discussions you can show that you care about the audience while answering any queries they might have and network with fellow podcasters who can share content and promote each other’s shows.
Add an online presence for your podcast by creating a dedicated website, giving you more control of its look and feel while adding features that attract and engage audiences – for example, adding a podcast player that displays episodes with clickable show notes. Or post photos from behind-the-scenes or interview clips encouraging subscribers.

Which Social Media Platform is the Favorite for Senior Marketers to Share Podcasts?

Which Social Media Platform is the Favorite for Senior Marketers to Share Podcasts?

Who Else is Listening? Discover the Top Podcast Picks from Senior Marketers

There is no single social media platform that’s best for podcast promotion; rather, choose platforms where your target audience congregates to use as promotional vehicles for your show. For example, professional marketers might consider LinkedIn an appropriate forum while Gen Z gaming enthusiasts could turn to TikTok or Twitch instead for promotion purposes.
Create a hashtag specific to your podcast and use it on all promotional materials. When listeners share favorite quotes from your show using this hashtag, others will see them appear in their feeds – this is an effective way of expanding your audience!
Encourage listeners of your podcast to sign up for your mailing list or newsletter so they can conveniently receive updates directly in their inboxes, while this also allows for you to communicate more personally with subscribers and build stronger relationships.
Add your podcast website directly to social media profiles and email signatures so that listeners have direct access to it, making subscribing and sharing easier for them. This could also help grow your audience.
Promoting both of your old podcast episodes as well as new ones is important for keeping audiences engaged with your work and building an audience over time. Evergreen content refers to these older episodes that remain valuable even years after publication, which shows just how valuable evergreen material can be for an audience.
Make your podcast episode pages on your website even more intriguing by creating landing pages featuring images of cover art for each show and short descriptions about what they cover – this will allow audiences to decide whether your podcast is the best fit for them!
As part of your podcast website’s SEO strategy, it is advisable to include its RSS feed so anyone can easily add it to their podcast apps. This is particularly beneficial to existing listeners, who can then stay up-to-date with any new episodes you release and help improve search engine optimization (SEO) efforts, increasing the chances of your podcast appearing in search results.

Who Else is Listening? Discover the Top Podcast Picks from Senior Marketers

Who Else is Listening? Discover the Top Podcast Picks from Senior Marketers

Who’s Talking About Their Favorite Podcast on Instagram?

If you want your podcast to go viral, a virtuous cycle must develop where listeners share it with their friends. Therefore, it’s crucial that you identify where your target audience hangs out online – for instance if your target is marketing executives you may need to concentrate more heavily on LinkedIn while for Gen Z gamers using TikTok or Twitch may be better.
If your audience is on Instagram, consider posting a video trailer of the podcast. This can capture their interest and encourage them to listen. Furthermore, Instagram Stories provides an effective platform for making announcements regarding new episodes as well as counting down stickers that can remind subscribers.
Reducing engagement through giveaways is another effective strategy to increase listenership of your podcast, getting audiences excited and encouraging them to spread the word about it with friends. You can promote the giveaway on social media or directly during your show, and require an iTunes review as entry criteria for entry.
Enhance the visibility of your podcast by publicizing it on your blog. Include details and transcription from each episode as well as a link to it, along with a call-to-action encouraging people to subscribe so they don’t miss any new episodes!
Do not be shy to reach out and invite influencers or celebrities as guests for your podcast. By having influential guests join your show, your chances of social sharing and listener acquisition will increase significantly.
Launching a podcast can be daunting, so take the time to craft content that resonates with your target audience. Think carefully about your goals and visualize an ideal listener persona so that you can craft an appealing podcast episode. Once your content is in place, launch your show and start building up an audience!

Who's Talking About Their Favorite Podcast on Instagram?

Who’s Talking About Their Favorite Podcast on Instagram?

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